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East by North is a Finnish company that develops ideas, projects and companies.

Business Development

From ideas to implementation, we provide support to grow seeds into tangible results with our strategic thinking and meticulous project management. We recognize that each business is unique and that’s why we take the time to truly understand you and your business.

Food & Beverage

Whether you’re looking to optimize your supply chain, explore new markets, or develop your products further, we are here to support you every step of the way. Our purpose is simple: to provide you with the knowledge, strategies, and resources we have gained in the Food & Beverage sector.

EU Projects

In today’s global environment, we understand the importance of European collaboration and the opportunities provided by EU projects and funding. With our network of partners across Europe, we will ensure that your projects are well aligned with the impact you wish to create.

We support small and medium-sized enterprises, and solo entrepreneurs, to establish a strong foundation for their businesses. This includes assessing their current business practices, understanding their unique challenges, and identifying the necessary resources.

Our Company

Bringing clarity to business development.

East by North is a specialized consultancy agency helping entrepreneurs and SMEs develop their business operations. We believe in simplifying the business journey, making it manageable for everyone.

Our consultancy goes beyond traditional business advice. We’re dedicated to fostering growth while acknowledging the unique human element behind every enterprise. We help small and medium-sized businesses build foundations and find resources they need. Our mission is to assist them in identifying challenges, providing solutions, and supporting their journey on a personal level.

  • Problem-Solving: Our team specializes in analysing and pinpointing problem areas within SME operations. Once identified, we collaborate with them to devise practical and effective solutions. Our goal is to streamline processes and eliminate obstacles.
  • Personalized Support: We understand that the success of any business depends on the individuals behind it. We offer a supportive environment where SME leaders and teams can openly discuss their concerns. Through empathetic communication, we help them uncover their motivations and passions.
  • Holistic Perspective: We emphasize seeing the bigger picture. We guide SMEs in understanding their industry landscape, competitors, and market trends. With this comprehensive perspective, they can make informed decisions and strategic choices to stay ahead in their field.

At East by North, our commitment to quality means we maintain a deliberately limited number of project openings. This approach ensures that every project benefits from our full dedication and strategic insight.

Current Projects

Wonders of U – Brand and Product development

Our company’s own development project on emotional wellbeing and processing.

HC15 Alliance – Service Development

Developing and streamlining service portfolios with European SME entrepreneurs.

Enjoy it’s from Europe! EU Quality Meat 2021-2024

Implementing a three-year EU AGRI promotional campaign (3M) operated under the programme “Enjoy, it’s from Europe!”.

Birkkalan Tila – Strategic Development

Planning for business expansion and growth for a local farm producing organic spelt.

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Meet the Team

Shan Luolin, Director of Finland

With a focus on proficient team management, effective communication, and optimal resource management, Shan ensures that East by North’s projects are executed seamlessly, meeting client objectives and surpassing expectations. Shan has a proven track record of overseeing diverse projects in various industries.

Cindy Wu, Director of China

With a strong background in financial management and a keen understanding of the business finances, Cindy is dedicated to helping our clients achieve their goals with efficiency. Having served as the former CFO of a publicly listed company, Cindy brings her extensive experience to guide our clients through the intricacies of the Chinese financial landscape.

Salla Pajunen, Consultant

Critical Analysis, Digital Marketing, Creative Production

Nan Yu, Consultant

Market-Entry, Design and Production, Internationalisation

Runze Wu, Consultant

Project Coordination, Food & Beverage, Business Cooperation

Ready to meet us? Contact us at or with the form below

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We believe that consulting services should be flexible and affordable for small and medium-sized companies. We pride ourselves on our ability to simplify complex processes, connect you with the right partners and experts, and provide training to empower your team.

Pop in to say hi and have a cup of tea with us!
Our office is located on Fredrikinkatu 19 in Helsinki Punavuori.

Our Clients